Digital marketing is a sales promotion activity using various electronic media such as the Internet, e-mail and smartphone applications. With the rapid expansion of the digital marketing market, as introduction companies and service vendors continue to increase, various challenges are emerging. The use of artificial intelligence is now commonplace in Web marketing.
Artificial intelligence (AI) is a machine that behaves as if it is a human being. AI is mounted on automatic driving vehicles and humanoid robots, and its performance has attracted attention, but AI usage is also progressing in the field of digital marketing.
AI is able to provide marketers with amazing insights and predictions that seemed impossible until now. From the evaluation of the success of the message towards a specific target layer in a promotion, it can be said that AI ‘s capabilities are striking, predicting whether prospective customers are likely to choose competitors.
Data is necessary to apply machine learning and deep learning to business. In addition, feedback of results will improve learning and accuracy, so the use of AI is progressing in tasks where data and results are easy to collect. The range of application of AI to digital marketing is wide, and there are many marketing tools that utilize AI.
